Everybody inside your organisation knows what you do. That is the problem.
You read the acronyms without seeing them. You know why the programme is called what it is called. Somebody who found you this morning can do none of that, and that person is the one you need.
Brand Audit
Ten working days. What you say you are, what your materials say you are, and the distance between the two, across up to twelve touchpoints.
The fee comes off in full if you book a project within ninety days.
ExVAT
This is for you if you're thinking...
The work is not in question. What is in question is whether somebody outside the building can tell. This is common in organisations doing something genuinely difficult, because the people closest to it stopped being able to hear it years ago.
Does this sound like you?
"Three of us would describe this organisation three different ways."
"Our funding bid and our website do not sound like the same organisation."
"We keep having the same argument about wording and never settling it."
The gap, written down
Five findings. What your materials are currently doing, what a first-time reader takes from them, what to do instead and roughly what that costs. Ranked, so you know where to start.
What's included
Ten working days. A fixed scope, agreed before the invoice goes out.
Forty five minutes of you talking
Before I read a word of your material. I want to hear how you describe the organisation out loud, because the spoken version and the written version are almost never the same, and the difference is usually where the work is.
Up to twelve touchpoints
Your website, your last annual report, your most recent funding bid or pitch, social profiles, an email template, something printed, a deck, signage if you have a building. Whatever you actually put in front of people.
The gap, set out plainly
What you say you are, what your materials say you are, and the distance between them. Written so you can hand it to somebody who was not in the room and have them understand it.
Five findings, ranked and costed
One recommendation each, with a rough cost attached, ranked so the order tells you what to do first. This is the part that makes it a budget conversation rather than a taste conversation.
An honest answer about what you need
Sometimes the real blocker is not the materials, it is that the organisation has never properly agreed what it is. If that is what I find, I will say so, and the fix is a facilitated session rather than a design project.
How it works
You tell me what you do
Forty five minutes on a call, before I have read anything. No preparation needed and please do not prepare, because the unprepared version is the honest one.
We agree the twelve touchpoints
Whatever a real person actually encounters. That gets written into the order, so the scope is fixed before you are invoiced and nothing drifts.
I read them as a stranger
Cold, in the order somebody would meet them, noting every point where the meaning goes missing, changes shape, or quietly assumes something the reader does not know.
Five findings, ranked and costed
What is happening, what it costs you, what to do instead and roughly what that would take. Ranked by impact against effort.
We go through it together
An hour on a call. Afterwards the report is yours to use however you like. If you book a project within ninety days, the fee comes off it in full.
Is it your branding, your website or both?
It might be that your brand does all the right things, but it hasn't translated well in production or that your website looks lovely but is a dysfunctional mess. Our Clear or Cloudy quiz gives you an instant answer and a path toward resolving it.
