Thank You Stu for picking Luminous
We want to make sure we understand you properly. Only then can we design and build what you need. Throughout this page, we're going to replay back to you what we understand from our meeting.
These are our key takeaways from our discussion. There were a lot of good ideas, some to launch with and others to postpone, but all are worth exploring.
The Press Pilot main offer
The primary focus for PressPilot is to create a self-service style offer, inviting customers to sign up for the care & maintenance program best suited to their needs.
This will take the form of a marketing website, which will convey the brand experience and service information. The key purpose of the website is to guide the user to signing up through well-considered Call to Actions, which might take several forms.
Still to be decided upon, the client portal will take the shape of a CRM, where customers can manage their accounts, needs and support requests for themselves.
What Press Pilot is offering isn't a mass market service. Certainly not at the moment. With a sphere of influence extending for a twenty-mile radius around Bordon, PP's customers will be directed to the website through meaningful conversations with Stuart and perhaps Hannah.
Moreover, the target market might lean toward the neurodiverse community, of which Stuart, founder of PP, is also a member. This, however, has to be handled with care.
While &Stenball and Stenball Infrastructure Management are relevant extensions of the business, the website will treat them as references rather than central pillars.
We will include light-touch mentions or links where appropriate (such as in the About section or footer), ensuring the focus remains firmly on the Stenball core business.
Now & then
DeCon
This website feels fresh and modern. It has the kind of qualities and aesthetic appeal that Stenball Group likes. Visually, this is a direction to consider.
Liked by the wider team for its minimal, high-end feel. Martin sees them as "all talk, no trousers"
Concorde BGW Group
Concorde BGW enjoys Martin's respect as an organisation in the same field. They are seen as the most comparable company to Stenball Group and perhaps even a rival.
wolff olins
Wolff Olins are world leaders in the branding and graphic design sector. This is how we want to position the Stenball Group, as leaders in your field.
pentagram
It doesn't get more prestigious, well-considered or high-end than Pentagram. Probably the most well-known design agency in the world.
When you were describing Stenball Group and the way you'd like to be regarded, our minds went here.
You're worried SEO will attract Tyre Kickers.
SEO is a must-have today. Done correctly, it will have the desired result. It's not about being found. It's about qualifying out of time-wasters when they do try to get in touch with you.
The things that matter to you
You pride yourselves on craftsmanship, culture, hard work, attention to detail, working to deadlines within budget and health & safety, to mention just a few things.
This aligns with our ethos and the way we conduct ourselves at Luminous Industries. We're a family-run business, and we know that the small things matter the most.
You want to partner with a Proactive leader
This is exactly why I started Luminous Industries. I am trusted by agencies and organisations to steer their brand, marketing and digital touchpoints. I lead teams by elevating their thinking and nurturing their talent.
