The Luminous Design Retainer
Continuous evolution for brands, digital products and Websites
Who are you?
Most organisations don't need constant redesigns. They need consistent care. You understand the power of consistently on-brand design across all of your brand touchpoints with the customers and clients you serve. You need ongoing guardianship of your brand, its brand assets and, importantly, the strategic direction to keep the brand, and ultimately the organisation, relevant and competitive.
You're also a business owner who needs to place your trust in commercial creativity, because you are an innovator in what you do, but you lack the visual language to express it to the world at large. You are looking for a safe pair of hands, but more than that, you are looking for a strategic partner to take care of your organisation's brand and brand communications. We are that partner. A design department within your organisation, but without the financial burden that comes with running one internally.
Who are we?
We are designers, but that's not all we are. We produce solutions, but that's the least of what you'd expect. For our clients, we are actually their Creative Director and senior design team. We work proactively for their business goals, both short, and long-term.
Working closely with our clients to create this retainer, we know that they have different needs related to the stage their organisation is at. We also know that they all have one thing in common, they need a stable committement from us at a constant cost they can plan into their budgeting. They need security. It's for this reason that we've devised a strategic retainer to meet the needs of our clients, so that they can concentrate on the important work they do.
How it works
Our retainer works with your business goals on a proactive basis. With you, we'll define a road map for the development of your brand, brand assets and existing digital products. This becomes a bank of work which we work through, so that you don't have to constantly be thinking about how to use your retainer.
We don't like the use-it-or-lose-it approach, so each month, we'll meet with you to discuss your priorities, and together we'll select tasks from the backlog to progress. However, when you do have something you'd like us to concentrate on, we put that at the top of our list of priorities.
You can think of us as your embedded creative department, working with you and ensuring that your creative needs are always being worked on.
All you have to decide on is how much of our time you'd like to secure.
Our Retainer Options
Our retainer is simple: you get the full range of our creative consultation and design services. How that looks for your organisation will be unique to you. You just have to decide how much time you'd like to secure within our agency.
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