Anna McLoughlin is a brand messaging strategist on a mission to make your message your superpower, so sales, marketing and hiring feel a whole lot easier. Over the past 20 years, she’s worked across more than 50 agencies and helped 420+ businesses, from micro teams to major organisations, distil what makes them different into a few clear, compelling words.
What makes Anna unusual is the blend of commercial strategy and human insight she brings to the work. Alongside her messaging career, she’s a qualified therapist, which means she’s exceptionally good at getting under the skin of what founders are really trying to say, especially when they’re too close to their own work to see it clearly. She has a knack for drawing out the big ideas clients can’t always see in themselves, then translating them into positioning and copy that audiences instantly understand and act on.
Her words live inside multi‑billion‑dollar global businesses, have helped startups triple revenue, and have given hundreds of leaders and teams the tools and confidence to write for their brand. Anna’s work has contributed to 300% growth, multi‑million‑pound revenue milestones, and high‑profile bid wins, and she’s trusted by complex brands such as SAP and global law firms like Norton Rose Fulbright. Whether she’s partnering with an in‑house team, training marketers and specialists to sharpen their writing, or helping an agency articulate why their work matters, Anna brings a fast, collaborative process that gets to the heart of who you are, and helps you say it in a way people remember.