Rob Fryer
I’m Rob, founder of BrandStorm and a certified Brand Specialist. I’ve spent the last 20+ years helping businesses—from startups to household names—understand the true power of brand.
Early in my agency career, I was fortunate enough to work with some of the UK’s biggest names: M&S, Waitrose, RSA. That experience grounded me in big brand thinking—strategy-led, insight-driven, purpose-fuelled work. It’s this approach I now bring to the SMEs I partner with, helping them build brands with the strength and clarity to take the world by storm.
Over the years, I’ve collaborated with a wide range of organisations, from global giants like Maersk and GSK to ambitious independents ready to scale. And while every brand is different, the most successful ones share three things in common:
- Solid brand foundations
- A strong guiding purpose
- And a commitment to innovative, human-centred design thinking
That’s the framework I’ve built BrandStorm on. It’s what I teach, what I believe in, and what I’ve seen transform good businesses into great brands.
I’m passionate about helping founders and business leaders shift their perspective—from “we sell products or services” to “we’re building a brand with influence and intent.” Because when you get that right, everything else follows.