LDN London

The old site looked tidy on the surface but was getting in the way of the mission.

The homepage led with five competing white buttons under a "Find out more" label, asking visitors to self-sort before they had any context. A small heart icon stood in for donate. The top of every page was crowded with a 60-year badge, accessibility and search pills, and a long horizontal nav, all pushing real content below the fold. Body copy ran in dense, narrow paragraphs at a size unforgiving on a phone.

Internal teams echoed the same frustrations. "Find Support" didn't match how families look for help, the mobile menu was awkward, governance was out of date, and the WordPress build had grown into a tangle of plugins the marketing team couldn't move freely in.

The brief was clear. Make it genuinely accessible (WCAG 2.2 AA minimum, AAA where feasible). Give people a direct path to support. Bring fundraising and jobs forward. Design a system the team could actually drive once And Another Day handed it over.

We started by listening. LDN's people are the subject matter experts on their own community, so the process was deliberately collaborative: staff, trustees, family workers, recruitment, the Hub Men's Group, and the SEO partner all shaped the work. Every audience kept hitting the same handful of issues, and every audience had insight we couldn't have invented on their behalf.

From there, three parallel design workstreams, developed in close partnership with And Another Day so everything was buildable, performant and accessible end to end.

Information architecture. Navigation was restructured around user needs, not internal teams. The five competing homepage buttons gave way to clear primary journeys. "Find Support" became a guided experience by age and need, with eligibility and borough information surfaced where families actually look.

Inclusive design system. Typography, colour, spacing and components were rebuilt for legibility, contrast and touch-target size. The recognisable teal-and-pink palette was carried forward and applied with more discipline. Easy-read principles were baked in, not bolted on.

A design system the team can drive. We designed a flexible, accessible block library to replace rigid templates, so once And Another Day built it, the LDN marketing team could publish news, events and CTAs without a developer.

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We delivered a complete a design solution, which spoke to each demographic with the respect and dignity they deserve. We listened, and importantly, we took the client with us through every stage of the project, ensuring we delivered.

• Information architecture organised around journeys: Find Support, Get Involved, Work With Us, About LDN
• Guided "Find Support" by age and need, with visible next steps and borough coverage
• A new typography and colour system tuned for readability and contrast
• Mobile-first navigation that works the way people use a phone
• Prominent, persistent donation and fundraising pathways
• A clearer jobs area with a smoother application route
• A well-structured governance section for funders and commissioners
• Events and Community Hub schedule patterns the team can update in minutes
• An accessible component library ready for the team to publish into without breaking the design

The new site reframes LDN London online to match the quality of its work offline. Families find the right support without feeling overwhelmed. People with learning disabilities see themselves in the imagery, language and structure. Funders and commissioners can quickly understand who LDN is and why it deserves their backing. And the team has a platform they can grow with, not work around.

The project was also a reminder of how this kind of work lands best. The most meaningful parts of the design came directly from LDN's own people sharing their experience and expertise. Our job was to listen carefully, design generously, and hand over something the build team and the client could both believe in.