The challenge was twofold. First, to design a website that would stand confidently among the world’s leading heritage attractions. Second, to organise and present an immense collection of content in a way that would feel clear, engaging and accessible to every visitor. Beyond the user experience, the Trust also wanted to evolve its visual identity, which had begun to feel muted and dated. The goal was not to replace the existing brand but to elevate it, bringing warmth, depth and authenticity.

We began by immersing ourselves in the world of the Mary Rose, exploring the ship’s story and the artefacts that bring it to life. From this research, we developed a new typographic system and an enhanced colour palette that reflected the richness of Tudor heritage. Instead of referencing traditional oil paintings of Henry VIII, which lose vibrancy over time, we studied stained glass from the same period. Its light, texture and colour endure for centuries, and that permanence became the foundation for the new visual language.

The insight struck a chord with the Mary Rose team, including their CEO, who praised the care taken to preserve historical authenticity while creating something distinctly modern. The resulting website is clean, intuitive and immersive. It encourages discovery at every click, guiding users through stories and collections that unfold naturally as they explore.

The redesign has transformed how audiences experience the Mary Rose online. Visitors now enjoy a seamless, inspiring journey through the ship’s history, and the website has been recognised for its clarity, accessibility and visual strength. Feedback from guests and staff has been overwhelmingly positive, with notable increases in engagement and visitor numbers.

It was a privilege to contribute to the continuing story of the Mary Rose. The project reminded us that good design doesn’t just modernise heritage, it helps keep it alive.