Alison Berrisford is a highly skilled personal trainer who specialises in coaching elite athletes, counting professional racing drivers and footballers among her clients. Despite her impressive reputation, Alison felt her brand no longer reflected the premium and professional service she offered.

The main challenge? Alison’s branding needed to build immediate trust with elite athletes while also appealing to regular fitness enthusiasts and gymgoers. Our task was clear: to create branding that resonated with both groups, authentically representing Alison’s expertise and approachable personality.

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From the very beginning, collaboration was key. We worked closely with Alison throughout each stage, really getting to know her business, training methods, and long-term ambitions.

We didn’t stop there. We also gathered valuable insights directly from Alison’s existing clients, finding out exactly what they liked about her old branding and what concerns they had about a potential rebrand. This deep understanding informed every design decision.

By clearly defining Alison’s vision, mission, and unique tone of voice, we developed a visual language that felt authentic yet forward-thinking. Crucially, we preserved the core elements that clients already loved, whilst enhancing them to highlight Alison’s scientific, results-driven yet friendly training approach.

Colour played a key strategic role too. We connected Alison herself to red—signifying energy and vitality—and chose purple for her clients, symbolising ambition and success. These intentional choices helped set Alison apart from competitors, instantly communicating her premium yet approachable brand.

Before the rebrand, Alison’s training business was steady but not achieving its full potential. She had a couple of high-level athletes, but most clients were regular gymgoers.

Within a year of launching the refreshed brand, Alison’s clientele has grown significantly. She now proudly trains half a dozen elite athletes, including a promising young star on the junior racing circuit.

We’re not taking all the credit—Alison’s skill and dedication speak for themselves. But by giving her brand the professional polish it deserved, we’ve helped her confidently stand out and attract the high-calibre clients she was aiming for.