Crowd Convert’s mission is to empower attractions with the tools and expertise to create world-class digital interactions that extend their compelling physical experiences into the digital realm. They sought a brand identity that encapsulated their commitment to ‘Rehumanising Commerce’—bringing genuine human connection back into the digital interactions between businesses and customers. Our challenge was to develop a brand that reflects this ethos, appealing to both large-scale operators and smaller local venues within the visitor attractions sector.

We initiated the project with collaborative workshops alongside Crowd Convert’s founders, Paul Marden and Andy Povey. These sessions allowed us to delve deeply into their vision, discussing colour palettes, typography, and imagery concepts that would embody their mission of rehumanising commerce.

Adopting an agile approach, we delivered brand assets in a ‘just-in-time’ manner. This strategy ensured that Crowd Convert could enter the market swiftly without compromising on thoughtful brand development. We believe that while certain brand elements are established from the outset, a brand should evolve in response to the changing landscape. Our ‘just-in-time’ methodology keeps brand assets relevant and impactful at the moment they are needed.

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The collaborative and agile branding process equipped Crowd Convert with a cohesive and authentic brand identity that truly reflects their mission. The strategic rollout of the website and marketing materials positioned them effectively within the visitor attractions sector. This foundation not only facilitated a successful market entry but also established a platform for ongoing evolution and growth as Crowd Convert continues to bridge the gap between digital transactions and human connections.