Brand asset design
An identity only works if it shows up consistently wherever people meet you. Brand assets are the working parts: templates, stationery, graphics, icons, presentations, short motion pieces and the everyday materials your team uses to put the brand in front of people.
The pieces you need, when you need them
For Crowd Convert, we rolled assets out just in time, delivering each one when it was needed and in the order it would make the most difference. That let the founders go to market quickly without cutting corners on the brand.
Assets also cover presentation templates, so pitch decks and board papers stay on brand, and short motion pieces such as animated logos and social video, built from the same identity. For Portsmouth North End Cycling Club, the identity rolled out across racing kit, digital channels and printed materials, with simple guidelines so volunteers and suppliers could apply it consistently.
Built to be reused
Templates are set up so your team can produce new materials without starting from a blank page.
Consistent across channels
Print, web, presentation and social assets come from the same system, so they look like they belong together.
How it works
Agree what you need
Which pieces, which channels and when, so the most useful assets come first.
Review your brand
We work from your guidelines and existing materials, and note where they've started to drift.
Design the pieces
Each asset is designed to your brand and to the format it will live in.
Test them in use
We check designs on real content, printed proofs or live posts before sign-off.
Hand over
You get production-ready files and editable templates your team can reuse.
Fill the gaps in your brand toolkit
Tell us what your team keeps having to make from scratch.
Our 'why' & promise to you
An identity is only as strong as its everyday use. The assets your team reaches for decide how consistent your brand really is.
This work exists to keep your brand consistent wherever people meet it, and to save your team from starting every piece from scratch.
You’ll get assets with a purpose
Each piece is designed for where it will be seen and what it needs to do, with your audience in mind from the start.
You’ll stay true to your brand
Every asset comes from the same system, so print, screen, presentations and social clearly belong together.
You’ll get craft in the details
Type, colour, spacing and production specs are checked before anything goes out.
You’ll get files your team can use
Editable templates and production-ready files mean the next piece is quicker than the last.
Our full list of Services
Consultancy
& Research
- Competitor research
- Customer journey mapping
- Digital/web strategy
- Usability testing
- User research
- User personas
UI/UX Design
- UI & UX design system
- Information architecture
- Wireframing & prototyping
- User flows & stories
- Conversion rate optimisation
- Accessibility
- Mobile first design
Brand & Design
- Creative direction
- Brand assets creation
- Brand identity system
- Tone of voice
- Brand purpose services
- Brand values
- Print design services
- Design retainers
- Video & motion graphics
- Corporate presentations
- Social asset creation