Brand purpose, vision and mission
Your purpose is the reason your organisation exists beyond what it sells. Written well, it tells staff what to prioritise and tells your audience why you deserve their attention, trust or support.
Say why you exist, plainly
Purpose statements often fail by trying to sound important. We start with what you actually do and who it helps, then find the words.
Crowd Convert came to us with a clear idea at the heart of the business: Rehumanising Commerce. Workshops with founders Paul Marden and Andy Povey turned it into a mission and positioning the whole brand was built on.
Purpose, vision and mission, defined together
You get each one and how they relate, so they don't overlap or contradict.
Words you can use
Statements are written to work on your website, in pitches and in recruitment.
How it works
Discovery
What's working, what's holding the brand back, and what your audience needs to feel in the first few seconds.
Listen to your audience
Customers, members and staff tell us what to keep and what to change.
Define the foundations
Positioning, purpose, values and tone of voice, agreed before any visuals.
Design the identity
Logo, colour, type and imagery, tested on the places your brand actually appears.
Roll it out
Guidelines and assets, delivered in the order you need them.
Work out why people should care
Tell us what your organisation does and who it does it for.
Our 'why' & promise to you
People choose organisations they understand and believe in. A clear purpose gives them, and your team, a reason to.
This work exists to help people understand what you stand for quickly, and to give your team a brand they can use with confidence every day.
You’ll get reasons behind every decision
Every word comes from research into your audience and goals, so you can explain it to anyone who asks.
You’ll shape it from the start
You are the expert on your organisation. You are involved from the first workshop, so your purpose describes the organisation you really are.
You’ll get words your team can use
Purpose, vision and mission are written to work in pitches, recruitment and on your website, without anyone needing to rephrase them.
You’ll see it working before you commit
We test the statements on your real materials, so you know they hold up before you share them.
Our full list of Services
Consultancy
& Research
- Competitor research
- Customer journey mapping
- Digital/web strategy
- Usability testing
- User research
- User personas
UI/UX Design
- UI & UX design system
- Information architecture
- Wireframing & prototyping
- User flows & stories
- Conversion rate optimisation
- Accessibility
- Mobile first design
Brand & Design
- Creative direction
- Brand assets creation
- Brand identity system
- Tone of voice
- Brand purpose services
- Brand values
- Print design services
- Design retainers
- Video & motion graphics
- Corporate presentations
- Social asset creation