Brand values
Most organisations have values written down somewhere. Fewer have values that change how they design, write or decide. We define yours with the people who live them, then show how each one should look and sound.
Values that show up in the work
Portsmouth North End Cycling Club wanted a brand that reflected inclusivity, community and performance. A member survey and a committee workshop tested what those meant to riders, and the identity was designed against them.
Each value comes with what it means in practice: the design choices, the language and the behaviours that prove it.
Defined together
Workshops include your team, so the values describe the organisation you are as well as the one you want to be.
Visible in design
Values carry through to colour, imagery and tone, so your audience can see them without being told.
How it works
Discovery
What's working, what's holding the brand back, and what your audience needs to feel in the first few seconds.
Listen to your audience
Customers, members and staff tell us what to keep and what to change.
Define the foundations
Positioning, purpose, values and tone of voice, agreed before any visuals.
Design the identity
Logo, colour, type and imagery, tested on the places your brand actually appears.
Roll it out
Guidelines and assets, delivered in the order you need them.
Make your values usable
Tell us where your stated values and your materials don't yet match.
Our 'why' & promise to you
Values only count when people can see them in what you do. Defining them well is what makes them visible.
This work exists to help people understand what you stand for quickly, and to give your team a brand they can use with confidence every day.
You’ll get reasons behind every decision
Each value is tested against what your audience and team already believe about you, so you can explain why it belongs.
You’ll shape it from the start
You are the expert on your organisation. You are involved from the first workshop, so the values describe the organisation you really are.
You’ll get values your team can use
Each value comes with what it looks and sounds like in practice, so anyone can apply it without guessing.
You’ll see it working before you commit
We show the values carried through your design and copy, so there are no surprises at rollout.
Our full list of Services
Consultancy
& Research
- Competitor research
- Customer journey mapping
- Digital/web strategy
- Usability testing
- User research
- User personas
UI/UX Design
- UI & UX design system
- Information architecture
- Wireframing & prototyping
- User flows & stories
- Conversion rate optimisation
- Accessibility
- Mobile first design
Brand & Design
- Creative direction
- Brand assets creation
- Brand identity system
- Tone of voice
- Brand purpose services
- Brand values
- Print design services
- Design retainers
- Video & motion graphics
- Corporate presentations
- Social asset creation