UI and UX design systems
As a website or product grows, every new page is a chance to drift: a slightly different button, a new shade of blue, a heading that breaks the pattern. A design system gives your team one set of components and rules to build with.
Keep it consistent as it grows
For the Cancer Research UK Cambridge Institute, we worked through more than 250 pages of brand guidelines and translated their graphic devices for screen. The result was a component system Rubber Cheese could build and the Institute's own team could grow.
In Webflow, we set up variables for colour, type and spacing alongside reusable components, so new pages are assembled from parts that already work.
Components with rules
Every component comes with guidance on when to use it, so new pages stay on pattern.
Accessible by default
Colour, type and interaction states are checked against WCAG as the system is built, so every page made from it starts accessible.
How it works
Align on goals and success metrics
We get clear on what the website needs to achieve, who it needs to persuade, and what “good” looks like for your organisation.
Understand your audience and content
We review what you have, what you need, and what your audience is trying to do. Then we shape a plan for content and structure that supports their journey.
Design the experience and interface
We design key pages and patterns with UX and UI working together, so the site feels intuitive, consistent, and on-brand.
Build and refine
We produce the site with care, test across devices, and refine the details that affect clarity, accessibility, and conversion. We might use Webflow for less complex projects or bring in our partner to build the enterprise-level solution you need. We'll guide you to the right decision.
Launch with confidence
We help you go live with a site your team understands and can stand behind, with a foundation that is ready to evolve.
Bring order to your interface
Tell us where your site or product has started to drift.
Our 'why' & promise to you
Consistency is what makes an interface feel trustworthy. A design system makes it the default instead of an effort.
This work exists to help you show up online with clarity and confidence, with a website or product that supports your goals and respects your audience’s time.
You’ll get clarity before we touch the visuals
You will not be sold a design style first. We will earn the design through goals, audience needs, and message structure.
You’ll have an experience built around real journeys
You will get a site or product that guides people through the decisions they are trying to make, not a collection of screens that looks nice but feels confusing.
You’ll get craft in the details
You will get work that feels considered in the small things, from hierarchy and spacing to accessibility and mobile behaviour.
You’ll launch with confidence, not crossed fingers
You will know what is live, why it is live, and how it supports the next phase of growth.
Our full list of Services
Consultancy
& Research
- Competitor research
- Customer journey mapping
- Digital/web strategy
- Usability testing
- User research
- User personas
UI/UX Design
- UI & UX design system
- Information architecture
- Wireframing & prototyping
- User flows & stories
- Conversion rate optimisation
- Accessibility
- Mobile first design
Brand & Design
- Creative direction
- Brand assets creation
- Brand identity system
- Tone of voice
- Brand purpose services
- Brand values
- Print design services
- Design retainers
- Video & motion graphics
- Corporate presentations
- Social asset creation