User personas
A persona is only useful if it's true. We build personas from interviews, surveys and data about your real audience, so your team shares one picture of who they're designing and writing for.
Give your team the same picture of your audience
When marketing, fundraising and front of house each imagine a different visitor, the website ends up trying to please all of them. Personas settle the argument with evidence.
Each one records what a person is trying to do, what they need to know first, what puts them off and what persuades them. Where a detail rests on assumption rather than research, the persona says so.
Built from evidence
Every persona is grounded in research with your audience, with the source behind each claim.
Ready to design from
Each persona comes with the journeys and content priorities that follow from it, so it feeds straight into design and copy.
How it works
Agree the questions
We decide together what you need to know and which decision the answers will inform.
Choose the methods
Interviews, testing, audits or analytics, picked to fit the question and your budget.
Gather the evidence
We talk to your audience and review what you have, with you involved throughout as the subject matter expert.
Find the patterns
Findings are grouped with the evidence behind each one, so nothing rests on opinion.
Act on it
You get recommendations ranked by effort and return, in a form your team can act on straight away.
Start with who you serve
Tell us about the audiences you need to reach and what you already know about them.
Our 'why' & promise to you
When everyone pictures a different audience, nobody designs for the real one. Personas give your team a shared picture, built on evidence.
This work exists to give you evidence you can act on, so the decisions that follow rest on what your audience actually needs.
You’ll get answers before opinions
You will not be handed a design direction first. Every recommendation is earned through what your audience tells us and shows us.
You’ll be in the work as the expert
You know your organisation better than anyone. You are involved from the first conversation, and your knowledge shapes every finding.
You’ll get findings you can use
You will get clear, ranked recommendations with the evidence behind each one, written for the people who will act on them.
You’ll move forward with confidence
You will know what to change, why it matters, and what to do first.
Our full list of Services
Consultancy
& Research
- Competitor research
- Customer journey mapping
- Digital/web strategy
- Usability testing
- User research
- User personas
UI/UX Design
- UI & UX design system
- Information architecture
- Wireframing & prototyping
- User flows & stories
- Conversion rate optimisation
- Accessibility
- Mobile first design
Brand & Design
- Creative direction
- Brand assets creation
- Brand identity system
- Tone of voice
- Brand purpose services
- Brand values
- Print design services
- Design retainers
- Video & motion graphics
- Corporate presentations
- Social asset creation